By George Shears
Eco-awareness has just sprouted some beautiful new “leaves” in the form of a stunning new eco-documentary film. Its elegantly simple and fitting title is “Home.”
Yann Arthus-Bertrand, the artist/filmmaker who created this masterful work, effectively contrasts the awesome natural beauty of our home planet with the equally baneful evidence of the manifold destruction that we humans have inflicted on it through our mindless abuse and excessive consumption.
This film is especially significant in that its major funding (10 million Euros) has been provided by the France-based mega-corporation, PPR SA, one of the world’s largest retailing conglomerates and famed purveyor of Gucci leather handbags and Puma shoes.
Similarly significant is PPR’s stipulation that this film is to be provided to distributors at no cost. For its World Environmental Day debut on June 5, 2009, then, “Home” was simultaneously released to YouTube and 80 TV channels, including the National Geographic channel. Reportedly, it will be free to watch on YouTube until June 15, 2009.
In reference to the seeming incongruity of PPR taking this surprising initiative, Laurent Claquin, PPR Senior Vice President of Corporate Social and Environmental responsibility, stated, “It’s true we’re putting ourselves at risk in a way. We’re not perfect yet. We’re never going to be perfect. But we have a duty to act.”
Given the urgency of maximizing eco-awareness in every way possible, all charitable actions that contribute to this urgent end—however “perfect” or “imperfect” they may seem—deserve to be honored and highly applauded.
In order to turn back the tide of eco-destruction that has already caused massive extinction of species and increasingly threatens the very survival of our civilization, this is clearly a time for “all hands on deck” and where the end objective justifies a wide variety of skillful means.
Here is a short trailer for this impressive film.
http://www.youtube.com/watch?v=G8IozVfph7I
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